How to Expand the Reach of Your Medical Practice?
Having a steady stream of patients is extremely important for a medical practice to become successful. In order for your database to grow, you must look forward to bring in new patients while maintaining good and professional relationship with the existing patients. However, increased and stiffer competition as well as the lack of marketing may hamper a clinic from reaching its fullest potential.
You should consider reading the advice given by experts themselves on how to effectively and successfully attract patients in your respective medical field.
Number 1. Define new target audience – in order for your marketing campaign to bring the biggest impact, you have to know who your target market is. Try to know who among your audience are underrepresented when it comes to healthcare campaigns. To give you an example, if your direct competitors are focused on over 50s healthcare, then you may potentially target younger demographic like college students or teens for medical check-ups or any age related health conditions. This is going to help your medical practice to appeal to newer audience which can separate your marketing efforts from your rivals.
Number 2. Train employees – your reception team is going to be the first people to greet patients and for that, they must provide good and professional first impression. Not just that they must look polite and friendly, they should also be able to answer concerns and questions of patients to the best of their ability. This will encourage and instill trust in your medical practice. Provide detailed training with regards to patient satisfaction, your procedures, medical services, equipment and processes. You would likely boost confidence in your brand and encourage word of mouth at the same time by doing this.
Number 3. Do follow-ups with existing patients – do you do follow-ups with patients following for an appointment? Actually, it is one of the best ways that you can do to retain their loyalty to your medical practice. What’s ironic here is that, a lot of medical practices have been reported to spend roughly 90 percent of their resources to attract new patients but retaining the existing clients can be more cost effective option and may increase referrals.
Because of this, it will be a good idea to allot a portion of your time doing some follow-ups with your current patients after their appointment as well as procedure. This will encourage them to return down the road.
Number 4. Schedule an appointment reminder – aside from following up to patients about their health, it will be nice to send email reminders as well. If this is done right, patients will probably return to your medical practice as it tells them when they should be checked up again and other relevant information.